Building LYM: 3 Wins From This Week + What’s Next 💗

When we started LYM and asked you to join us on this adventure, we made a promise:

We would bring you along.

We want to share what we’re building, the progress we’re making, and the things we’re learning along the way — the exciting moments, the behind-the-scenes decisions, and everything that happens between an idea and a real product.

So, let’s start with this week’s progress…

✨ Win #1: The LYM website is officially live!

This week, we launched our website!

It may seem like a small milestone, but for us, it was a big one.

After many hours learning the ins and outs of Shopify, creating our brand assets in Canva, figuring out domains, and bringing all of the pieces together, seeing LYM exist online made this idea feel much more real.

A few months ago, LYM was just a conversation.

Now, it has a home.

✨ Win #2: Our first product samples arrived!

One of the biggest parts of building LYM has been finding the right partners to help us bring our vision to life.

We spent a lot of time researching manufacturers and narrowed it down to a few partners who truly understood what we were trying to create — and who shared our belief that skincare for girls should be simple, thoughtful, and made with ingredients parents can feel good about.

This week, we received our first round of product samples.

And the best part?

We’re testing them with the most important people in the process: girls themselves.

We’ve been sharing samples with our daughters and their friends, listening to what they love, what they would change, and what makes a product feel exciting enough that they actually want to use it.

We already have a few clear favorites, and we’re taking the feedback back to our lab partners to make some final tweaks before we lock in formulas.

✨ Win #3: We’re officially building the LYM community

We’ve started sharing more of the LYM journey on social media!

You can find us on Instagram at @l.y.m.skin and TikTok at @shop.l.y.m.skin.

We’re sharing:
✨ insights from our customer research
✨ behind-the-scenes moments from building LYM
✨ product development updates
✨ the story of creating a brand from the ground up

Our goal is to build a community that feels connected to LYM from the very beginning.

And now, we have an ask…

Because you’ve been here early, you’re part of this story.

If you believe in what we’re building, we’d love your help growing the LYM community. Share our website with friends, family, or anyone who has a daughter navigating these in-between years.

As we get closer to launch, our subscribers will be the first to know about product drops, special offers, and fun surprises along the way.

Thank you for supporting LYM.

We’re so passionate about this brand and so excited to keep turning an idea into something real — something that solves a problem we know so many families are trying to navigate.

We’ll be back next week with more updates. 💗

XOXO,
Mallory & Jenn